Project Profile: New Clients - Flywheel Creative

A quick note before you begin:

When we say “brand,” we don’t just mean your logo or tagline. Your brand is the way your business shows up in the world: how it looks, sounds, and feels to the people you want to reach. It’s the combination of your business’s identity, value, and the impression you leave behind.

This form is designed to help us understand your goals, personality, and audience, so we can help you shape an identity and website that truly reflect who you are and where you’re headed. Answer what feels useful, skip what doesn’t. Casual, messy, honest answers are all welcome.

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Section 1: Who You Are and What You Do

Tell us about your business or organization.

What do you do, what product or service do you offer? How would you describe your brand’s current tone or energy – and what would you like to change about it?(Examples: bold, playful, serious, luxe, grassroots, clinical, innovative, trustworthy)

Do you have a mission statement or tagline?

Feel free to paste it here, or jot down a few ideas or phrases that capture your vision.

Who is your ideal client or customer?

What do they need from you, and how do you want them to feel after working with you?

Are there any misconceptions you want to avoid about your business or work?

Section 2: Vision and Growth

Where do you see your business or organization in three to five years?

What are you working toward, or dreaming about?

Are there new audiences, services, or offerings you want to expand into?

Even if they’re just ideas right now, we want to know.

If people were talking about your business a few years from now, what would you want to be known for?

A certain style, a specific impact, a unique way of working?

Section 3: Positioning and Style

Who else is doing work like yours?

Are there any competitors or peers in your space? What makes you different or better suited to your target audience?

Are there brands in your field or in other industries you admire or identify with?

What do you like about them; tone, visuals, values, or something else?

Section 4: Design and Vibe

What kind of creative ideas, themes, or aesthetics are you drawn to?

Do you have any colors, styles, or design elements in mind? What do you love, or absolutely want to avoid?

Is there a metaphor, story, or symbol that feels connected to your work?

Examples: a compass, roots and growth, superheroes, light, transformation, movement

Please share some logos you admire.

These can be inside or outside your industry.

Drop files here or

Accepted file types: jpg, gif, png, pdf, Max. file size: 50 MB.

If your business had a slogan, or rallying cry, what might it be?

It can be serious or playful. Even a few words or phrases that capture your brand’s vibe are helpful.

Section 5: Website Planning

Do you have a rough list of pages you want on your website?

This can be a simple brainstorm, draft, or existing sitemap.

What are the functional needs for your site?

Examples: basic site, blog, social media connection, e-commerce, appointment booking, newsletter sign-up, SEO-driven content

Please share a few websites you love, even if they’re not in your field.

Tell us what you like or dislike about them: design, content, layout, tone, structure

Business name:

URL:

Notes (likes or dislikes):

Business name:

URL:

Notes (likes or dislikes):

Business name:

URL:

Notes (likes or dislikes):

When someone lands on your homepage, what should they quickly learn, feel, or do?

Wrapping Up ...

Is there anything else you’d like us to know?

We’re listening.